Mineral Makeup: Rock solid or just romancing the stone?
I recently saw a visually striking ad for bareMinerals that showed a spray of loose powder and a makeup brush, along with this promise: Makeup so pure you can sleep in it. Its one of the many claims made by mineral makeup lines, a cosmetic genre that has taken off in the past three years by turning the notion of traditional cosmetics inside out: Instead of concealing flaws, mineral makeup claims to prevent them, mainly by forgoing preservatives and ingredients such as cornstarch and talc that provide coverage but often irritate skin.
These products also often go one step farther, promising to improve the skin itself.
BareMinerals (as well as the ad for it) was branded by Leslie Blodgett, who hawks the line on QVC. And heres her pitch: Traditional makeup contains talc, fragrance, preservatives, binders, and other possible skin irritants. Most of these are meant to help market the product not help the skin. BareMinerals was developed for those with rosacea, sensitivities, and acne, for women who couldnt wear makeup or whose skin reacted to it.
For the complete story click the link below:
http://www.spafinder.com/archive/article.jsp?id=240======================================================
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